James Wallace founded Coyote Glow with a simple belief: businesses deserve clarity and confidence in a world where marketing and technology never stop changing. The name grew out of his love for native wildlife. The coyote, with its resilience and glowing presence at night, became the perfect symbol for his approach to marketing, adaptable, resourceful, and always looking ahead. His journey began in 1996 when he built his first website, a project that shifted his path from a career in law enforcement into the fast-moving world of web development. By 1997 he had launched his first brand, and from there he went on to lead creative agencies and marketing teams, building a reputation for connecting strategy with execution in ways that drive measurable impact.
Today, James is passionate about helping businesses cut through the noise of trends and technology shifts. Through Coyote Glow, he focuses on serving clients well, simplifying the complex, and delivering results that give organizations the confidence to grow.