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Smart Marketing for the Modern Loan Officer

Lead Generation CRM Web Design AI Intelligence and more

Strategy and Marketing That Converts.

Hi! I’m James, founder of Coyote Glow.

After years leading marketing for top mortgage companies and creative agencies, I realized how much potential loan officers have when marketing actually works for them. That’s what drives me. I love helping loan officers use modern tools, smart strategies, and authentic branding to connect with more borrowers and grow their business with confidence.

With over 20 years in digital marketing, I’ve seen what works, what doesn’t and my goal is simple: cut through the noise, make marketing easier, and get results that truly move your business forward.

It costs nothing to chat about your goals, no gimmicks, no pitches.

Photo of James Wallace
Full Service Marketing Agency

Focused on You, the Loan Officer

Mortgage marketing is a world of its own, and I understand it from the inside out. It’s not just about generating leads, it’s about working within the realities of compliance, brand standards, and corporate systems while still finding ways to stand out.

When you work with me, it’s all about your goals. I’ll meet you where you are, help you get unstuck, and handle the heavy lifting when you need it. I focus on what matters most, growing your business with clarity and confidence.

Think of Coyote Glow as your personal marketing agency.

Personal Branding
  • Custom Logo
  • Brand Voice
  • LinkedIn Optimization
  • Social Media Strategy
  • Brand Assets
Web Design
  • Personal Brand Website
  • Lead Capture Forms
  • SEO & AEO Optimization
  • Compliance Review
  • Analytics & Tracking
Lead Generation
  • Data Mining
  • CRM Optimization
  • Email & SMS Marketing
  • Retargeting Campaigns
  • Capture Funnels
Day to Day Assistance
  • On-Call Support
  • Strategy Check-Ins
  • Content Creation
  • AI & Technology
  • Design Requests

Flexible Pricing That Fits Your Workflow

Available by project, retainer, or as needed—built around how you work best.

Pricing is always based on your needs. Yes, we have an hourly rate and it’s fair, but most projects are customized to fit your goals, timeline, and workflow. Whether you prefer a one-time project, ongoing retainer, or flexible as-needed support, we’ll tailor the scope and pricing to match what makes sense for you and your business.

Let’s Start Building Your Next Big Win!

Call or text me at (817)614-4387, email jw@coyotecreative.com, or use the form below to see how I can help your business. Chats are free and I look forward to hearing from you!

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